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May 21-23, 2017

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ALADN 2017 Pre-Conference Details

Kick off ALADN 2017 with a full day of coaching and discussion from the experts in our field of fundraising for libraries. 

Begin the day with a vibrant, interactive workshop led by Beth Herman, Principal of EBH Consulting LLC Towson, MD.  After 25+ years’ success leading higher education fundraising programs in partnership with presidents, deans, faculty, and boards, Beth is an executive coach who trains and coaches higher education leaders to personal and professional success. She will share an overview of how to design your fundraising program for highest return on investment, and will guide us in theory and practice of working with prospective major gift donors. Together we'll learn how to engage in major gift work that is "TAO"--transparent, authentic, and open--something you do with your donors, not to them.  Learn the basics of strategy development and donor engagement that satisfies all concerned.

The second half of the day is reserved for best practices from ALADN’s most experience fundraising members, Julie Seavy, Dwain Teague, Gay Jackson and Karlene Jennings. They will focus on topics such as soliciting major gifts, working with Special Collections, building a constituency, working with Central, renovation and special projects, events, working with your director or dean, and working through the challenges. Bring your questions and challenges to share; we’ll work through them together.


 

Pre-Conference Schedule (Sunday, May 21)

7:30 AM to 8:30 AM Registration Opens and Breakfast

8:30 AM Pre-Conference Program begins: "Transparent, Authentic, and Open:  Fundraising 101 and Major Gifts Practicum" with Beth Herman | PowerPoint Presentation

Topics /Activities for the Pre-Conference Program

  • Welcome, Introductions, Agenda Review, Expectations: Highly interactive with table work; What aspects are you most interested?; What are you doing well already?; What do you want to learn about most?
  • Frame for Our Discussions: Goals; Key trends; SROI; Fundraising ROI; Process – management, partnerships; Process – Programs, stewardship
  • Building Blocks: Vision and big ideas; Strategic plan; Fundraising priorities; Costs; Case for support – telling your story starting with “Why”; Table work; Debrief; Action planning

10:00 AM Break (15 min)

  • Taking Care of and Building your Donor Base: Donor cycle; Table of gifts; How much do you need; How many donors will that take; Strategies for filling the pipeline; Donor care; Action planning
  • Roles and Responsibilities: Overview including metrics; Dean; CDO; Advisory board/volunteer leadership; Table work; Debrief; Action planning

12:00 PM Lunch Break (1 hour)

  • Julie Seavy FOCUS ON THE MOST IMPORTANT: Major Gift Solicitations – the key to success; Establishing a strong partnership with your dean or director | PowerPoint Presentation
  • Dwain Teague HANDLE THE BIG CHALLENGES WELL: Renovations; Micro and capital campaigns; Working with your best donors – Boards, Friends groups and Volunteers | PowerPoint Presentation
  • Karlene Jennings BUILD A TEAM OF RESOURCES: Learn about your organization & priorities; Working with library staff and faculty; Working with marketing | PowerPoint Presentation

2:30 PM Break (15 min)

  • Gay Jackson MAKE IT FUN: Fundraising for Special CollectionsEffective Stewardship ProgramsSpecial Events | PowerPoint Presentation
  • Q&A YOU’RE NOT ALONE: Questions & Resources

3:55 PM Wrap-up (5 min)

5:00 to 7:00 PM Welcome Reception & Conference Registration


 

ALADN 2017 Conference Schedule, Day 1 (Monday, May 22)

7:30 to 8:45 AM Breakfast

8:45 to 9:00 AM Welcome

9:00 to 10:00 AM Opening Keynote Speaker Ed Rossman

10:00 to 10:30 AM BREAK

10:30 AM to 11:45 AM Breakout Sessions 1

Program 1A: Connecting with Donors through Special Collections and Narrative Storytelling

One of the current trends in academic libraries across the United States is to focus on materials that are unique to their institution, state, or region. Often, that means a focus on their special collections. Learn how librarians at The Ohio State University Health Sciences Library (Columbus, OH) and Ohio University Libraries (Athens, OH) have successfully cultivated and implemented personalized connections to donors using these collections. Specific examples highlighted include anniversary celebrations, tours, exhibits, interdisciplinary lectures, donor outreach, publications and elegant narrative storytelling. Participants will gain an understanding of how to implement similar strategies within their own organizations.

Speakers: Judith A. Wiener, Associate Professor and Assistant Director, Collections and Outreach and Pamela S. Bradigan, Library Director, The Ohio State University Health Sciences Library; Scott Seaman, Dean and Kate Mason, Coordinator of Communications & Assistant to the Dean, Ohio University

Program 1B: ROCK ON: Amplifying the Jam Session of the Library/Development Relationship!

Want a fresh perspective on your relationship between Library and Central Development? Successful fundraising requires healthy relationships with Development, donors, corporations and other disciplines and departments on campus.  In this session you will learn how to create or deepen a positive relationship with your Development team and how to nurture that relationship so it is mutually beneficial. The program will provide practical tips for maximizing relationships with both internal and external constituents. Explore tactics for identifying potential donors, all in the context of fundraising through a central development office and a library without dedicated development resources. Discover how seemingly unrelated relationships enhance awareness of the library, ultimately leading to more funding. Whether you are new or mid-career to either Development or the Library, this session is for you!

Speakers: Kristin Vogel, Library Director, and Lynette Green, Associate Vice President for College Advancement, St. Norbert College

11:45 AM to 1:00 PM LUNCH

1:00 to 2:15 PM Breakout Sessions 2

Program 2A: Development 101: Preparing Staff for Meaningful Contributions to Development Activities | PowerPoint Presentation

In organizations that are so inherently people focused, it is critical for libraries to engage our staff in telling our story to potential funders and supporters.  In 2016, the Miami University Libraries collaborated with the University Development office to create a Development 101 workshop that explained the structures in place to support fundraising, and the role that staff had in development efforts, even if they never asked for a single penny in outside support. We will present our curriculum, our assessment of the program, and our plans for expanding the program for those who want to serve a more active role.

Speakers: John Millard, Assistant Dean of Libraries, and Michael Kumler, Director of Development, Central Program, Miami University

Program 2B: You Belong Here: Exploring Marketing and Advancement Strategies, Challenges and Outcomes in Support of Diversity Initiatives

Libraries have always been a place for everyone. Initiatives that create and foster a culture of diversity are priorities for academic libraries nationwide and are vital to reducing barriers to learning and the pursuit of knowledge. Marketing/PR programs with responsive strategies and a robust social presence are well-positioned to implement compelling and innovative methods of reaching a myriad of users, advocates and donors in order to grow support and promote efforts of building an inclusive environment. The presenter will provide an overview of the libraries’ communication strategies and a targeted marketing campaign, highlight several successful case studies, share challenges faced (including a case study featuring the highs and lows of national media attention), as well as suggest tactics for maximizing engagement and support of libraries’ efforts to remain a leader on inclusivity.

Speaker: LeAnn Meyer, Communications Coordinator, University of Kansas Libraries

2:15 to 2:45 PM BREAK

2:45 to 4:00 PM Breakout Sessions 3

Programs 3A & 3B: Advancing Library Development through ALADN

Library development officers and advancement professionals face myriad unique issues when compared to their counterparts throughout University development. Often we find ourselves needing to justify how the library can succeed directly, and in partnership with other campus units. A group of library development and advancement professionals, representing various stages in their careers, have begun asking questions about how to leverage the conversations that occur at ALADN conferences, and through the ALADN listserv.  Join us for a discussion session that will explore questions including:  What are the consistent issues professionals working in library development and advancement face and how can we strategize to overcome them? Should we partner with organizations like CASE, ACRL, or ARL, to host articles and information about library fundraising, or to collaborate on webinars accessible for those that cannot attend ALADN? How can we improve accessibility of information that is shared on the listserv and at ALADN?  This interactive session will aid ALADN in determining how to leverage our collective expertise.

4:00 to 5:00 PM ALADN Business Meeting

Discussion on the history and future of ALADN, covering structure, operating procedures, documentation, and repository.

After 5:00 PM (exact times TBD): Dean's Dinner and Offsite Networking Events


 

ALADN 2017 Conference Schedule, Day 2 (Tuesday, May 23)

7:30 to 8:45 AM Breakfast

8:45 to 9:00 AM Announcements, 2019 Call for Hosts | Awards Presentation

9:00 to 10:00 AM Breakout Sessions 4

Program 4A: The Road to Revenue: Leadership, Advocacy, and the Political Librarian on the 21st Century Campus, Part I

Advancement activities provide important revenue for academic libraries, but the most important development work that academic library leaders do each year is with campus stakeholders, students, faculty, and senior leadership to ensure that the budget’s foundation is secure. Changing budget models and opportunities make it critical for academic library leaders to be expert in the advocacy tools that public libraries employ during annual budget meetings and ballot initiatives. Without these, academic library leaders may find the base budget on which they rely for routine operations withering away, while opportunities for campus-based supplemental revenue are lost. Presenters from EveryLibrary, a leader in advocacy training for libraries facing high-stakes ballot initiatives and other political campaigns, will join with academic library leaders to introduce new models for considering the road to revenues on your campus and the political skills necessary for successful funding appeals in a changing environment for higher education finance.

Speakers: Scott Walter, University Librarian, DePaul University and John Chrastka, Executive Director, EveryLibrary

Program 4B: The Evolving Fundraising Paradigm in the JD Williams Library: Successful Strategies from a Nascent Program on a Budget

The fundraising program at the University of Mississippi’s J.D. Williams Library historically relied primarily upon "gifts in kind." The program has been very successful, especially in its Department of Archives & Special Collections. However with costs of digital programs rising, as well as those for processing and preservation, the library is moving from relying solely upon the “gift in kind” archetype to include more direct requests to donors for monetary gifts to help support library efforts. In the last five years, this paradigm shift has resulted in the establishment of new library programs and acquisitions, as well as helping to reinforce ongoing projects. The presentation will seek to showcase the historic fundraising model, successful new strategies, as well as areas for growth, in a medium-sized library faced with decreasing state monetary support, whose fundraising shift is still somewhat in its infancy. Although the efforts of Special Collections will be the primary focus of the presentation, projects from other units in the library will also be discussed.

Speaker: Jennifer Ford, Head of Special Collections, University of Mississippi

10:00 to 10:30 AM BREAK

10:30 AM to 11:30 AM Breakout Sessions 5

Program 5A: The Road to Revenue: Leadership, Advocacy, and the Political Librarian on the 21st Century Campus, Part II

Advancement activities provide important revenue for academic libraries, but the most important development work that academic library leaders do each year is with campus stakeholders, students, faculty, and senior leadership to ensure that the budget’s foundation is secure. Changing budget models and opportunities make it critical for academic library leaders to be expert in the advocacy tools that public libraries employ during annual budget meetings and ballot initiatives. Without these, academic library leaders may find the base budget on which they rely for routine operations withering away, while opportunities for campus-based supplemental revenue are lost. Presenters from EveryLibrary, a leader in advocacy training for libraries facing high-stakes ballot initiatives and other political campaigns, will join with academic library leaders to introduce new models for considering the road to revenues on your campus and the political skills necessary for successful funding appeals in a changing environment for higher education finance.

Speakers: Scott Walter, University Librarian, DePaul University and John Chrastka, Executive Director, EveryLibrary

Program 5B: Counting the Library in Your University’s Day of Giving Campaign

Day of giving campaigns, like Miami University’s #MoveInMiami, have become all the rage across college campuses, creating a unique opportunity to engage annual-level donors, particularly young alumni. Many of these campaigns rely on smaller, grassroots fundraising efforts that originate within divisions, departments, and programs across a university. The Miami University Libraries made their first foray into #MoveInMiami in 2015 and took a significant step forward in 2016. This session draws more from lessons learned than successes earned and looks at the many components of a successful day of giving campaign, ranging from how to partner with your advancement office to how to steward your donors.

Speakers: Vince Frieden, Strategic Communications Coordinator, and David Mulford, Strategic Communications Specialist, Miami University Libraries


11:30 AM to 12:45 PM LUNCH

1:00 to 2:15 PM Breakout Sessions 6

Program 6A: "Quiet" Development: The Power of Introverts in a Fundraising World that Can't Stop Talking

Basing their ideas on the work of Susan Cain and others, the presenters posit that introverts can be effective and powerful leaders in library development. Society has moved from a culture of character to a culture of personality, and self-help books throughout the 20th century reinforced the extrovert ideal that to be a successful leader one had to be gregarious, forceful, and speedily decisive. Recent research, combined with anecdotal evidence, has disproved these notions, but myths often persist, including in the world of library advancement. The presenters will demonstrate that introverted library deans and development officers can leverage their unique strengths and utilize qualities often associated with introversion such as deep thought, quiet reflection, empathy, sensitivity, and creativity to become successful library fundraisers.

Speakers: Marianne Ryan, Dean of Libraries, Loyola University Chicago and Mark Stover, Dean, Oviatt Library, California State University, Northridge

Program 6B: A Thousand Thanks: Reflections on a Year of Engaged Stewardship

What began as an effort to handwrite all donor acknowledgments over the course of a year led to a comprehensive overhaul of the stewardship program at the University of Kansas Libraries. This presentation will share lessons learned from thoughtfully engaging with each and every donor in 2016. The presenter will share thoughts on integrating communications objectives into stewardship activities, evaluating the merits (and costs) of extraordinarily personalized communication, and finding meaningful and effective ways to involve students, librarians, and board members in donor engagement. Participants will be invited to share their own experiences with exceptional stewardship and seek assistance in crafting creative solutions to difficult situations. Engaged stewardship can transform a development program, and an intense focus in this area leads to much more than just donor retention.

Speakers: Debbie McCord, Senior Director of Development, and LeAnn Meyer, Communications Coordinator, University of Kansas Libraries

2:30 to 3:30 PM Closing Keynote Speaker Maureen Ischay The Closing Keynote speaker program is generously sponsored by The Ohio State University Libraries.

3:30 to 3:45 PM Thank you/Wrap-up & 2018 Kickoff

After 5:00 PM (exact time TBD): Gala Dinner

 

 

 

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